Meet "NudgeDetect"

Ever feel like websites are tricking you into spending more, subscribing by accident, or giving away personal data?

NudgeDetect is an AI-based web-extension that scans any website and reveals the psychological tactics designed to push your buttons: such as like urgency, upselling, drip pricing, and more.

***What NudgeDetect Does***

The tool scans any webpage and flags up to 5 manipulative design techniques, such as:

• FOMO (Fear of Missing Out) (“Only 1 left!”)

• Anchoring (“Original price £1,105. Current price £942”)

• Hidden Costs (Drip pricing) ("Concert tickets from £20, final checkout price £37.50 after booking fees")

• Upselling (“Buy a bundle”)

• ...and many more

***Why it matters***

AI is accelerating personalisation.

It is more important than ever to understand how behavior is being shaped. Not necessarily to stop it, but to make consumers more *informed* (so they can make up their own minds).